Making your brand feel unmistakably yours

Making your brand feel unmistakably yours

Making your brand feel unmistakably yours

No two brands are the same.
I create visual identities shaped by what makes your brand unique.
From its personality to the people it speaks to.

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Latest
work

From concept to bringing your brand to life

Design tailored to your brand

Branding

DESIGN TAILORED TO YOUR BRAND.

Building a visual identity that feels true to your brand. From strategy and concept to logo, typography, colour and brand guidelines.

  • Brand strategy

  • Logo design

  • Visual identity

  • Typography

  • Colour palette

  • Brand guidelines

Graphic Design

BRINGING YOUR BRAND INTO EVERY DETAIL.

Creating the visual touchpoints your brand needs to communicate consistently across print and digital.

  • Social media

  • Print

  • Marketing materials

  • Digital design

Packaging Design
Printdesign & komplette Geschäftsaus-stattung

MAKING YOUR PRODUCT PART OF THE EXPERIENCE.

Turning your brand into a physical experience through thoughtful, distinctive packaging design.

Illustration

ADDING PERSONALITY THROUGH ILLUSTRATION.

Adding a personal visual layer to your brand with custom illustrations made specifically for your project.

INDIVIDUAL PROJECTS

Something else in mind?

Not every project fits into a category. Whether you need a specific design solution, custom illustrations, print materials or something completely different. Let’s create what your project needs.

Our work process

A clear, collaborative process
from start to finish

1

GETTING TO KNOW YOUR BRAND

We start by getting to know your brand. Your goals, audience, personality and what you want it to communicate. Together, we define the direction for your project.

1

GETTING TO KNOW YOUR BRAND

We start by getting to know your brand. Your goals, audience, personality and what you want it to communicate. Together, we define the direction for your project.

1

GETTING TO KNOW YOUR BRAND

We start by getting to know your brand. Your goals, audience, personality and what you want it to communicate. Together, we define the direction for your project.

2

CONCEPT & PROPOSAL

Based on our conversation, I develop a tailored concept and proposal for your project. Moodboards help us define the visual direction before we move into the design.

2

CONCEPT & PROPOSAL

Based on our conversation, I develop a tailored concept and proposal for your project. Moodboards help us define the visual direction before we move into the design.

2

CONCEPT & PROPOSAL

Based on our conversation, I develop a tailored concept and proposal for your project. Moodboards help us define the visual direction before we move into the design.

3

Design

This is where the ideas take shape. I start designing based on the agreed concept and keep you involved throughout the process, with clear communication and feedback along the way.

3

Design

This is where the ideas take shape. I start designing based on the agreed concept and keep you involved throughout the process, with clear communication and feedback along the way.

3

Design

This is where the ideas take shape. I start designing based on the agreed concept and keep you involved throughout the process, with clear communication and feedback along the way.

4

FINAL DELIVERY & SUPPORT

Once everything is approved, you’ll receive your final design files, ready to use. And if you need support after the project, I’m here to help.

4

FINAL DELIVERY & SUPPORT

Once everything is approved, you’ll receive your final design files, ready to use. And if you need support after the project, I’m here to help.

4

FINAL DELIVERY & SUPPORT

Once everything is approved, you’ll receive your final design files, ready to use. And if you need support after the project, I’m here to help.

Typography

Typography

Graphic Design

Graphic Design

Graphic Design

Branding

Branding

Branding

Visual Identity

Visual Identity

Illustration

Illustration

Illustration

Packaging Design

Packaging Design

My approach

A visual foundation
that feels unmistakably yours.

No two brands are the same. So why should they look the same?

Every brand has its own personality, goals and audience and that’s what makes each project different. Before I start designing, I take the time to understand what makes your brand what it is, what you want to communicate and how you want to be perceived.

From there, I create a visual identity that feels intentional, cohesive and true to your brand. From the bigger picture down to the smallest details.

Who’s behind the work

Your creative partner for Brands
with purpose and personality

Michelle Sommer Grafikdesignerin in Stade, Portrait Foto lächelnd in einem Fotostudio
Michelle Sommer Grafikdesignerin in Stade, Portrait Foto lächelnd in einem Fotostudio

Michelle Sommer

Michelle Sommer

Michelle Sommer

Miichelle's Design Studio, Founder

Miichelle's Design Studio, Founder

Miichelle's Design Studio, Founder

For me, creativity isn’t about following a formula. It comes from curiosity, structure and a genuine passion for design.

After gaining experience in an agency environment, I know how much thought goes into creating a strong and cohesive brand presence. But I also know that no two brands should be approached in exactly the same way.

I love creating visual identities that work both digitally and in the real world — always with a clear idea behind them and a strong connection to the brand they represent.

Whether we’re building a complete visual identity, developing packaging or creating the graphic design your brand needs along the way, I work collaboratively, transparently and with plenty of attention to detail.

Let’s create something that feels unmistakably yours.

For me, creativity isn’t about following a formula. It comes from curiosity, structure and a genuine passion for design.

After gaining experience in an agency environment, I know how much thought goes into creating a strong and cohesive brand presence. But I also know that no two brands should be approached in exactly the same way.

I love creating visual identities that work both digitally and in the real world — always with a clear idea behind them and a strong connection to the brand they represent.

Whether we’re building a complete visual identity, developing packaging or creating the graphic design your brand needs along the way, I work collaboratively, transparently and with plenty of attention to detail.

Let’s create something that feels unmistakably yours.

For me, creativity isn’t about following a formula. It comes from curiosity, structure and a genuine passion for design.

After gaining experience in an agency environment, I know how much thought goes into creating a strong and cohesive brand presence. But I also know that no two brands should be approached in exactly the same way.

I love creating visual identities that work both digitally and in the real world — always with a clear idea behind them and a strong connection to the brand they represent.

Whether we’re building a complete visual identity, developing packaging or creating the graphic design your brand needs along the way, I work collaboratively, transparently and with plenty of attention to detail.

Let’s create something that feels unmistakably yours.

What My clients say

Good design starts with a good collaboration

Coming soon

INDIVIDUAL

THE RIGHT MODEL FOR EVERY PROJECT

Whether you need ongoing design support or have a one-off project in mind.
You decide which option fits your needs best. The Design Subscription has a minimum term of 2 months and can be cancelled monthly afterwards.

INDIVIDUAL PROJECT REQUEST

INDIVIDUAL PROJECT REQUEST

Not every project fits into a subscription. I’m also happy to support you with individual design projects and create a tailored offer.

Not every project fits into a subscription. I’m also happy to support you with individual design projects and create a tailored offer.

INDIVIDUAL PROJECT REQUEST

Not every project fits into a subscription. I’m also happy to support you with individual design projects and create a tailored offer.

CHOOSE YOUR PLAN

Choose the plan that fits your needs.

standard

premium

990€ / month

Perfect if you need professional design support on a regular basis.

Up to 4 larger or multiple smaller design requests per month

One active task at a time

Unlimited revisions

Graphic design

CHOOSE YOUR PLAN

Choose the plan that fits your needs.

standard

premium

990€ / month

Perfect if you need professional design support on a regular basis.

Up to 4 larger or multiple smaller design requests per month

One active task at a time

Unlimited revisions

Graphic design

CHOOSE YOUR PLAN

Choose the plan that fits your needs.

standard

premium

990€ / month

Perfect if you need professional design support on a regular basis.

Up to 4 larger or multiple smaller design requests per month

One active task at a time

Unlimited revisions

Graphic design